Affiliate Marketing - The Sales Funnel

A sales funnel is a clever marketing process. It is a tactic used widely in internet marketing to sell multiple but varying products as well as gather highly qualified email leads. If you can imagine a funnel which is wide at the top narrowing gradually to the bottom, then you can imagine a sales funnel in exactly the same way. In a normal funnel, the liquid or powder is gathered at the top and channeled to the opening at the bottom. As the liquid or powder is poured onto the funnel, some of it never makes it through to the end. It either falls to the side away from the funnel or sticks to the sides in the funnel. In the same way, the leads that are brought to the opening of the sales funnel do not all make it to the desired destination. It is only the very qualified leads that come through which are captured.

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