Successful Small Businesses Can Grow Faster Using Their Customer Values

Successful small businesses are those that look beyond the transaction level to what values are most important to their customers. Why should this concern small business owners? Studies confirm that the post crisis consumer is increasingly looking to vote with their dollars. They are looking for friendly, high quality firms who conduct business with a social responsibility. No longer the domain of corporations with big budgets any small business can readily integrate this winning principle. This article features a practical checklist for owners to engage their staff with in refining which company values are the best ones to focus on.

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