Filed under: Etc., Technology, Videos, BMW, UK
BMW was one of the biggest corporate supporters of the 2012 London Olympics, earning the right to be its official car sponsor. But it wasn't just ponying up a few dozen 7 Series for the IOC that got it this plum gig. BMW made a commitment to meet specific CO2 emissions targets for the vehicles it provided.
BMW supplied about 4,000 vehicles to the London Olympics organizers, everything from motorcycles to electric Minis to hybrid 5-Series sedans to diesel X5 SUV's. Our sister site Translogic went to the Olympics to get a taste of the breadth and depth of the BMW Olympic fleet.
Scroll down to watch the full episode, wherein Translogic goes for a ride in a diesel X1, then rides an i Pedelec electric bicycle.
Continue reading Translogic learns how BMW kept the London Olympics rolling
Translogic learns how BMW kept the London Olympics rolling originally appeared on Autoblog on Mon, 20 Aug 2012 08:28:00 EST. Please see our terms for use of feeds.
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